Every brand earns trust in its own way. The STORY Framework helps you decide which story your business should lead with, based on your goals, your audience, and the trust you need to earn right now. From there, it shapes your messaging, content priorities, and how video supports growth.
Choose your story. Build your trust.
Which story does your business need right now?
Each story builds trust in a different way.
The goal is not to tell them all. It is to lead with the one that matters.
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Best when people need to understand who you are, what you believe, and the perspective you bring as a leader.
Outcome:
Belief in your leadership and the direction you are taking the brand. -
Best when people do not clearly understand what your brand does, who it is for, or why it matters.
Outcome:
A clear message that people immediately understand and rally behind. -
Best when people need evidence that your work delivers meaningful results.
Outcome:
Reassurance shaped through the experiences of others. -
Best when the people behind the work play a central role in how your brand is perceived.
Outcome:
Trust in the team and culture delivering the work. -
Best when your audience needs help understanding the problem before they are ready to choose a solution.
Outcome:
Credibility built by helping people make informed decisions. -
Best when visibility into how the work is done reinforces the care and standards behind it.
Outcome
A deeper sense of confidence in the decisions that shape the final result.